Generation Like(2014)
02/18/2014 (US)Documentary0h 54m
"Are kids using social media or is social media using kids?"
Overview
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.